Maker of Magical Possibilities Bags
Atlanta, GA · Est. 2014

Carry the magic with you.

One-of-a-kind bags in leather, cowhide and vintage textiles, each one made by Emily’s own hands. Find the one that feels like yours.

Emily Nuckols with one of her Emily Yellow bags

What we stand for

Made with heart

Magic

A little wonder stitched into every bag.

Community

Rooted in Atlanta’s markets and makers.

Kindness

Made with care, given with care.

Love

Every seam sewn by Emily herself.

Infinite possibilities

Built for wherever your journey goes.

The bags

Meet the bags

Each one is the only one. When it finds a home, it’s gone.

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Designer Emily Yellow

How it started

It began with one bag in an elevator.

Emily wanted something better than the plain bag her company handed out, so she made her own from a locally sourced cowhide. The first day she carried it to work, her coworkers couldn’t stop asking where they could get one.

That moment sparked Emily Yellow: handmade bags with California cool, Southern charm, and a story all their own.

As seen in Voyage ATL, Shoutout Atlanta & CanvasRebel →

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Meet Emily Yellow

Emily Yellow, Maker of Magical Possibilities Bags, established 2014, Atlanta, Georgia

See new magic first.

New bags, market days and pop-ups land on Instagram first. Follow along and catch yours before it finds a home.

Follow @emilyyellow2